"The Elder Scrolls 6 Is Meant to Be Played for a Decade."
- DEn of geek

This game trailer is pretty rad. It was the part of the campaign kickoff that was used as inspiration.

I always make sure to have fun on anything I work on, no matter how simple or complex. And creating compelling animated web banners for a highly anticipated release of Bethesda’s Elder Scrolls Online 6 that debuts a new chapter in the game called: Elseweyr… is no easy feat. In this ad collective we broke new ground with the client by going deeper into the lore of the game to showcase special effects from the game’s characters, dragons, and locations to create engaging, fast loading high-conversion ad units for new and avid fans.

This web banner campaign promoted the new dragons, Khal (main dragon boss), Breton (Necromancer death spirit), Khajit (cat people), and Abnur Tharn (Anthony Hopkins looking dude). Ultimately it was all about the dragons.

STATIC BANNERS

Necromancer “Breton” & Red Horizon

“Elder Scrolls Online player count hits 13.5 million (not even counting free trials)”
- PCgamesn.com AS OF JUNE 5, 2019