creative work successfully built a digitally social community of young and hungry fans. (pre 2017)
Seems just like yesterday male-vertising was the default approach to engage Carl's Jr.'s young and hungry fans. This was a time when "Facebook Fans" was a thing. This work came out of 72andSunny, we were challenged to build a digital presence from the ground up. Sex sells...burgers, salads, and shakes are no exception. I worked on various digital and social campaigns involving influential celebrities such as Kim Kardashian, Rob Dyrdek, Audrina Patridge, and more. Executions ranged from web video, digital products, Facebook apps, gaming, social media, live streaming events, entertainment partnerships, banner campaigns, and mobile apps.