”What if lego was a person that grew up and wanted to go out and play.”

- Running Thought

I'm amazed at the speed of ideation using AI-assisted design from Midjourney offers me. It’s a productivity tool that allows me to explore more concepts from simple inputs such as inspiration topics, stylization, and emphasis. I’ve been commissioned many times to create visual designs of a compelling customer experience for a brand. Along the way I’ve picked up techniques and design quality that global brands expect in creating memorable experiential experiences. This LEGO House experiment took 90 mins to execute full mood boards, visual design, architecture, and interior and exterior designs of what a LEGO-themed restaurant could look like. The energy of this dining atmosphere is welcoming to both adults and their children. Brings a whole new meaning to “Let’s go play outside” with LEGO… which is a bit funny since most people play with LEGOs indoors in their own homes.

Other variations of selected scenes.