A.I. Armando Intelligence
Available starting Aug 14th
{{ cdDays }}D {{ cdHrs }}H {{ cdSecs }}S
Work Memory Lab About Contact
Profile 01

Armando Ceron

Creative Director · Product Designer · Brand Designer
Off the clock
Learning just about anything Camping Tech Trends Cars Concerts AI Fishing Mountain Biking Flea Markets Meditation Futurism Self-Improvement Design Inspiration Architecture Sports Beer Gardens Culinary Arts Travel Sushi Art TCG VC/PE

Armando Ceron

Creative Director · Product Designer · Brand Designer
Variant roles
Associate Creative Director Senior Art Director Art Director Visual Designer Design Engineer App/Web Designer UI/UX Designer Digital Designer Concept Designer XR Designer Copywriter Marketing Director Graphic Designer Experiential Designer Instructional Designer Motion Designer GTM Advisor Business Development Brand Strategist Game Designer Growth Venture Scout Startup Consultant
About

One intelligence across the creative stack—connecting ideas, brands, products, campaigns, and systems built to move.

Disciplines
BrandProduct / UIUI/UXMotionXR / ARAIBiz DevAdvertising CampaignsVideoTechStrategyCopywriting
Origins
Location: LA/OC Height: 6 ft Race: Human Mental Fitness: All-nighter master Gear: Glasses, Macbook Superpower: Night owl, Slack, Playlists
  1. Manifesto
  2. 01

    Ideation is a creative superpower, use it responsively.

  3. 02

    Start from the problem, not the tool.

  4. 03

    Write it and creative-direct it. Both lanes, same brain.

  5. 04

    Make people feel something. The feeling is the brand.

  6. 05

    Systems are how craft scales, effortlessly.

  7. 06

    Human in the loop. Generate fast, judge slow.

  8. 07

    Write like a human, design like an scientist.

  9. 08

    Creative dangers to avoid:

    • Generic on-brand — technically correct, emotionally dead
    • Chasing every new model instead of finishing the one thing
    • Volume without a point of view
    • Letting the pipeline pick the idea
    • Confusing motion for meaning
  10. 09

    The best work is invisible if you do it right.

  11. 10

    Question assumptions; find overlooked opportunities.

Signal Across 15 years
3B+Devices reached — Project Tango's sensor-fusion lineage
200M+Viewers — The Chosen, via 5&2 Studios brand work
1.5M+Plays in 3 weeks — LearnByLoci's Germ Science Investigation
10,000+Pages governed by the Skedulo AI automated tokenized design system in 95% less time
43,000Educators reached — Google Education on Air
+78%Engagement lift — Super League × Riot Games esports tournament launch, rebrand customer experience, esports team franchises and IP
$12MSeries B supported — DroneBase / ZeitView rebrand and new drone enabled AR features, and new partnerships with Reuters and Getty Images
+33%Revenue lift, first two quarters — K-Swiss with Have a Nice Day and Kenny Powers MFCEO advertising campaigns
38+Google & Alphabet products, services, and emerging-tech product launches
10+Multiple celebrity-driven campaigns — Tony Hawk, Kim Kardashian, Tony Alva, Danny McBride, Rob Dyrdek, LeVar Burton, David Guetta, Tiësto
Creative Inspiration People · Books · Sites · Experiences • Films
PERSON — AD LEGENDSBill Bernbach &
George Lois &
Dan Wieden & Steve Jobs
Person — DesignDieter Rams
Book — BehaviorThinking, Fast and Slow — Daniel Kahneman
Book — Conceptual ThinkingA Technique for Producing Ideas — James Webb Young
Book — Product DesignThe Design of Everyday Things — Don Norman
ARTISTSBanksy & Shepard Fairey & Diego Rivera
WebsiteAwwards.com
Website — Advertising ArchiveAds of the World
FILMBlade Runner (1982) & anything Stanley Kubrick & Wild Style
ExperienceMuseum of Contemporary Art (MoCA)
Person — CopywritingDavid Ogilvy &
Leo Burnett
INSTRRUCTOR/MENTORSRoland Young &
Geoff McGann
PERSON - PRODUCTJony Ive
Book — AdvertisingThe Courage to Be Disliked — Ichiro Kishimi, Fumitake Koga
PERSON — ART DIRECTIONRoger Ballen — Die Antwoord Music Videos
ExperienceCaffeine infused all-nighters